The White Lotus logic
With The White Lotus Season 3 now unfolding, it’s the perfect time to revisit the first two seasons. This show isn’t just about luxury resorts and dysfunctional elites - it’s about influence, storytelling, and the psychology of positioning.
Let’s break down what The White Lotus teaches us about brand strategy.
Why journalists are ghosting you
Are journalists ghosting you? There might be a few tricks to treat yourself to the coverage you deserve.
To keep your pitch from going six feet under, watch out for these fearsome faux pas that could be haunting your campaign—and discover how to resurrect your PR game from the grave.
Victoria's Secret: Learning from the past to build a more inclusive future
VICTORIA'S SECRET'S(VS) is officially back on the runway scene with a whole new aspiration for inclusivity – but did the angels walk the walk, or were they all talk?
While there is still a long path ahead, the recent showcase of the brand’s realigned vision for diversity is certainly a step in the right direction.
One truth can be taken from VS: if a brand isn’t adapting to changing buyer preferences and behaviours, it’s dying. The Victoria’s Secret hiatus is a clear example of the repercussions that come with reluctance to change, compelling the perfectly packaged brand to transform its pink stripes, re-learn its demographic and how to speak to them, and reemerge stronger than ever.
We Are Brooklyn’s Group Director Judith Silva distils all the key takeaways of Victoria’s Secret’s runway refresh, and strips back the layers on how businesses can learn from the past to build a more inclusive future. Uncover it all in the blog below:
A moment with our intern: Kacy Miaco
Kacy has navigated a fruitful early career in communications. We had the pleasure of having her on our We Are Brooklyn team earlier this year as part of her UQ Cole Lawson Scholarship, which saw her assisting in PR outreach and strategy development, as well as content creation during our peak busy seasons. We asked Kacy about her experience working in consumer communications and plans beyond university. Here’s what she had to say.
A moment with our intern: Laura Matthews
Joining the team as our Summer Associate to assist with the high influx of projects, Laura has excelled in her ability to deliver key social media output, internal communications, client liaison, and media outreach. We took a moment to sit down with Laura and reflect on her time with the We Are Brooklyn crew, and her grand plans for the future. This is what Laura had to say.
Building a brand 101: Unveiling the secrets behind Barbie’s marketing success
The Barbie movie marketing campaign has become a masterclass in how to build excitement for a brand. Find below our top takeaways enacted by the marketing masterminds behind the movie’s promotion, and how you can apply it to your own communications strategy moving forward.
The Barbie takeover: How Mattel rebuilt a brand through movie marketing
The marketing campaign behind Barbie is a one-of-a-kind triumph.
How did Mattel dust off the box, break Barbie out of the mould to fit a 2023 lens, and turn a toy into a cultural phenomenon?
Read all about how Barbie is painting the town a new shade of pantone pink, and how you can apply the same tactics to elevate your own brand in our latest article.
Demystifying Consumer Public Relations: Building Strong Connections with Your Target Audience
Consumer PR plays a vital role in shaping brand perception, fostering engagement, and building lasting connections with your target audience. In this article, we will explore what consumer public relations entails and why it is a crucial component of any successful PR strategy.