Public Relations (PR) is the secret weapon behind successful brands. It’s not just about media coverage, it’s about brand reputation, strategic storytelling, and audience engagement.

PR shapes how people perceive your business, builds credibility, and ensures your brand stands out in a crowded market.

At We Are Brooklyn, we use a mix of media relations, digital PR, influencer collaborations, content marketing, and events planning to craft compelling brand narratives.

Whether it’s making headlines or controlling the narrative, we ensure your brand gets the attention (and respect) it deserves.

Handling your own PR is like cutting your own hair. Technically possible, but probably not a great idea. A PR agency brings expertise, industry connections, and strategic thinking that drives real impact and outcomes.

Partnering with We Are Brooklyn means:

·        Access to top-tier media networks and journalists

·        Proactive brand reputation management

·        Crisis communication strategies to protect your business

·        Creative content marketing and social media strategies

·        Flexibility, whether you need ongoing PR support or a one-off campaign.

We don’t just do PR; we craft experiences that leave a lasting impression.

PR isn’t a one-size-fits-all service. Every brand has unique goals, challenges, and opportunities. That’s why we tailor our pricing to match the scope and complexity of your project.

At We Are Brooklyn, we typically work within these pricing models:

·        Hourly rates: To accurately scope each project.

·        Monthly retainers: Perfect for brands needing ongoing PR and strategic support, ensuring consistent media engagement and reputation management.

·        Fixed project fees: For campaign-based PR, brand launches, crisis management, and special projects with clear deliverables.

For a customised PR quote, get in touch at hello@wearebrooklyn.com.au and let’s create a strategy that fits your brand and budget.

We don’t follow trends - we set them. Our edge comes from a bold, strategic approach that blends deep industry expertise with unconventional and innovative thinking.

·        Versatility: Our team spans journalism, corporate, agency and government, bringing diverse perspectives that shape smarter PR.

·        Future-focused: We don’t just secure media coverage; we craft narratives that resonate and build brand momentum.

·        Enduring partnerships: Clients stay because we become a part of their team, evolving strategies as their goals shift.

·        Beyond PR: We’re not just service providers, we’re trusted advisors, delivering measurable impact that drives real business outcomes.

Any interaction with journalists, bloggers, or media outlets carries some risk. You can’t control how your story is covered, and there’s no guarantee your release will be used as written (or even published).

That said, consistent, strategic media engagement is key to building a strong brand reputation. By cultivating relationships when you have positive stories to share, you create goodwill that can be invaluable during more challenging times.

At We Are Brooklyn, we help clients assess potential risks, craft the right narrative, and explore alternative communication strategies where needed. PR isn’t just about getting coverage, it’s about shaping perceptions and managing reputations effectively.

It depends on what you’re measuring. Advertising puts your message in front of people, while PR makes them believe it.

Effectiveness of advertising

·        Instant visibility: Guarantees exposure through paid placements.

·        Message control: You dictate what’s said, when, and where.

·        Direct response: Drives immediate action like sales, sign-ups, or clicks.

Effectiveness of PR

·        Credibility & trust: Earned media carries more weight than paid ads.

·        Long-term influence: Builds reputation and brand authority over time.

·        Broader impact: Strengthens relationships with media, stakeholders, and the public.

Advertising gets attention. PR builds belief.

Marketing is all about selling products or services, while PR focuses on building reputation and trust.

Key Differences:

·        Marketing = Paid ads, promotions, lead generation, direct sales.

·        PR = Earned media, brand reputation, thought leadership, stakeholder relationships.

PR goes beyond consumers, and helps manage investor relations, community perception, crisis response, and media strategy. While marketing asks, "How do we sell?", PR asks, "How do we build lasting credibility?" The best brands don’t choose between them, they integrate both for maximum impact.

At We Are Brooklyn, we believe in real results - not vanity metrics. PR success is measured through:

·        Media coverage & quality: Who’s talking about your brand? National media? Niche industry sites?

·        Brand mentions & sentiment analysis: Are people engaging positively with your brand?

·        Website traffic & SEO impact: PR isn’t just about the headlines; it’s about driving organic search visibility. What’s the increase in traffic?

·        Social media engagement: How is PR influencing conversations online?

·        Lead generation & business growth: Is PR translating into new opportunities?

We tailor our PR reporting and analytics to align with your business goals, because visibility without impact is just noise.

PR isn’t a magic trick - it’s a strategic investment. Reputable PR agencies (like us) don’t operate on a pay-for-performance model, because media coverage is earned, not guaranteed.

What we do guarantee is:

·        Creative, data-driven PR strategies tailored to your brand.

·        Unmatched storytelling and media engagement expertise.

·        Proactive crisis and reputation management.

We put in the work to make your brand shine, and the results follow.

Bigger doesn’t always mean better. Large PR firms might have global reach, but boutique agencies like We Are Brooklyn offer:

·        Personalised, hands-on strategies.

·        Faster execution and adaptability.

·        Innovative, out-of-the-box thinking.

We aren’t just another cookie-cutter PR agency. We craft bold, unconventional PR campaigns that push boundaries and drive real impact. View our work for more information.

While PR accreditation isn’t mandatory in Australia, working with a Communications and Public Relations Australia (CPRA), registered consultancy ensures your agency follows industry best practices, ethical standards, and professional guidelines.

Choosing an accredited agency, like We Are Brooklyn, means you’re working with qualified PR professionals who are committed to transparency, accountability, and delivering strategic results. We believe in raising the bar, whether through our expertise, creative approach, or unwavering commitment to your brand’s success.

When you work with We Are Brooklyn, you receive a perpetual licence to use the content we create within your business. This means you can use press releases, media materials, and other assets across your website, newsletters, reports, and marketing materials, but you can’t sell or transfer ownership to a third party without our consent.

Our work is designed to elevate your brand and communications strategy, ensuring you have the tools to engage your audience while maintaining creative integrity. If you have specific licensing needs, let’s chat about the best approach for your business.

Social media isn’t just about posting. It’s about purpose. With ever-changing algorithms and shifting audience behaviours, a strategic approach ensures your brand stays visible, relevant, and engaging. It’s not enough to just show up. You need a distinctive, ownable voice that cuts through the noise and builds lasting connections.

At We Are Brooklyn, we craft tailored social strategies that do more than look good - they deliver. Whether it’s growing a loyal community, amplifying brand identity, or ensuring consistency across platforms, we make sure your social presence reflects who you are, resonates with your audience, and drives real results.

They say a picture is worth a thousand words - in today’s world, visuals drive decisions. People browse, engage, and buy with their eyes, making premium, branded content essential for any launch or campaign.

Together with our in-house creative agency Ruby6, we create flawless, strategically crafted content that sets the tone for your brand.

First impressions matter, and our tried-and-tested approach ensures every shot reflects your campaign’s goals. If you’re looking for a creative eye, we’re your team.

In today’s social landscape, partnering with the right voices expands your reach, builds credibility, and drives real impact. Effective influencer engagement isn’t just about exposure - it’s about strategic alignment with personalities who genuinely reflect your brand.

Key Opinion Leaders (KOLs) don’t just create content; they introduce your brand to new, engaged audiences. But the best collaborations go beyond a single post - they’re long-term investments that integrate seamlessly into your marketing mix.

At We Are Brooklyn, we ensure the right fit, the right message, and the right results. Tell us your goals, and we’ll connect you with influencers who make an impact.

One simple step – email us at hello@wearebrooklyn.com.au and we can make your goals come to life.