
The White Lotus logic
With The White Lotus Season 3 now unfolding, it’s the perfect time to revisit the first two seasons. This show isn’t just about luxury resorts and dysfunctional elites - it’s about influence, storytelling, and the psychology of positioning.
Let’s break down what The White Lotus teaches us about brand strategy.

Why journalists are ghosting you
Are journalists ghosting you? There might be a few tricks to treat yourself to the coverage you deserve.
To keep your pitch from going six feet under, watch out for these fearsome faux pas that could be haunting your campaign—and discover how to resurrect your PR game from the grave.