Building a brand 101: Unveiling the secrets behind Barbie’s marketing success
The Barbie movie marketing campaign has become a masterclass in how to build excitement for a brand. Find below our top takeaways enacted by the marketing masterminds behind the movie’s promotion, and how you can apply it to your own communications strategy moving forward.
The Barbie takeover: How Mattel rebuilt a brand through movie marketing
The marketing campaign behind Barbie is a one-of-a-kind triumph.
How did Mattel dust off the box, break Barbie out of the mould to fit a 2023 lens, and turn a toy into a cultural phenomenon?
Read all about how Barbie is painting the town a new shade of pantone pink, and how you can apply the same tactics to elevate your own brand in our latest article.