Victoria's Secret: Learning from the past to build a more inclusive future
VICTORIA'S SECRET'S(VS) is officially back on the runway scene with a whole new aspiration for inclusivity – but did the angels walk the walk, or were they all talk?
While there is still a long path ahead, the recent showcase of the brand’s realigned vision for diversity is certainly a step in the right direction.
One truth can be taken from VS: if a brand isn’t adapting to changing buyer preferences and behaviours, it’s dying. The Victoria’s Secret hiatus is a clear example of the repercussions that come with reluctance to change, compelling the perfectly packaged brand to transform its pink stripes, re-learn its demographic and how to speak to them, and reemerge stronger than ever.
We Are Brooklyn’s Group Director Judith Silva distils all the key takeaways of Victoria’s Secret’s runway refresh, and strips back the layers on how businesses can learn from the past to build a more inclusive future. Uncover it all in the blog below:
Building a brand 101: Unveiling the secrets behind Barbie’s marketing success
The Barbie movie marketing campaign has become a masterclass in how to build excitement for a brand. Find below our top takeaways enacted by the marketing masterminds behind the movie’s promotion, and how you can apply it to your own communications strategy moving forward.