The Barbie takeover: How Mattel rebuilt a brand through movie marketing

The marketing campaign behind Barbie is a one-of-a-kind triumph.

How did Mattel dust off the box, break Barbie out of the mould to fit a 2023 lens, and turn a toy into a cultural phenomenon?

Read all about how Barbie is painting the town a new shade of pantone pink, and how you can apply the same tactics to elevate your own brand in our latest article.