The Challenge
Facing the post-pandemic challenge of repositioning itself as a top-tier luxury lifestyle destination in the city, The Westin Brisbane sought to establish social proof that would expand its brand affinity and solidify its status. With a specific focus on elevating its kid-friendly staycation experiences, We Are Brooklyn partnered with The Westin Brisbane to create a robust influencer engagement program aimed at promoting their Ultimate Slumber Party family package during the holiday season.
The Approach
Drawing on in-depth research and strategic outreach, We Are Brooklyn harnessed the power of key opinion leader engagement, and devised a collaboration program to promote The Westin Brisbane to its target audience of lifestyle travellers. Our strategy aimed to position The Westin Brisbane as a premium lifestyle destination by enlisting local influencers within this niche. Each influencer partnership was carefully vetted and tailored to align with their individual preferences and lifestyles. By showcasing diverse ways to experience the grandeur of The Westin Brisbane across various online platforms, we invited audiences to virtually explore the hotel’s rooms, spa, pool, bar and more. Through engaging content creation, active audience engagement, and calls to action to follow The Westin Brisbane, we bolstered the hotel’s awareness and reputation as a leading luxury staycation choice in the city.
The Impact
- Collaborating with Instagram influencers not only fostered positive brand affinity for The Westin Brisbane, it cultivated a community that values the recommendations of these key opinion leaders.
- Working beyond influencers and engaging content creators on occasion, The Westin Brisbane significantly enriched its content bank, amassing a suite of assets and social proof that showcased real experiences, real people, and authentic moments. This visual narrative established deeper connections with the audience, providing a tangible glimpse into potential staycation experiences with their kids.
- Over 8 influencer visits, The Westin Brisbane’s promotional posts amassed a total of almost 7K engagements and 62K impressions.
- These efforts extended The Westin Brisbane’s reach to over 330K.
About The Westin Brisbane
Boasting luxurious guest rooms, an idyllic wellness spa, and a swim-up pool bar holding the title as a Brisbane first, The Westin Brisbane stands as a metropolitan oasis in the heart of the CBD. Situated conveniently near Queen Street Mall, Eagle Street and major public transport hubs, The Westin Brisbane offers a five-star escape that caters perfectly to the work-leisure crowd. Here, quality service and indulgent amenities seamlessly come together to create a remarkable experience.
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